Last Friday at Emma's

Location: Emma’s Coffee

For our final meeting with Anne, we recapped on the last bit of beta-testing and discussed our concluding deliverables.
Lesson Learned:
• When working with non profits, deadlines are never conclusive. Many members helping out with The Clinic donate their time and energies, in our case developing the website. Beta testing was suppose to start 3/26 but did not happen until three weeks later.
o Website was suppose to go live 3/31 or 4/17 but still working on launch.
o Beta-testing is a tedious task. We took on the role of the fine tooth comb in clearing out any bugs.
Miscellaneous:
• Networking through MySpace and Facebook
• Adwords---going to keep the big numbers of the past months

Successful Night at Hysteria

Thursday April 17, we joined the women of The Clinic in their annual Hysteria benefit, showing investors, sponsors, and others involved in the health care industry a glimpse of the new website. Still in the beta testing process, we were able to gather feedback from potential surfers and benefactors. The night ended with an appropriate and hysterical set by Caroline Rhea. She set the icing on the cake by auctioning off three of her cd’s for over $500!

Meeting w/ Anne: Launch Strategy Ideas

Location: Emma's Coffee, San Francisco

These are some ideas we talked about this week and more importantly things we need to materialize.
• E-mail blast to the community
-Sub-group will work with Anne to draft e-mail and figure out when to send out.
• Showcasing of the new website at Hysteria
-Familiarize ourselves with the new website, and be able to explain the site to tell people about the website.
-Booting-up the website, getting people to walk through it and making sure laptops don’t get STOLEN!
• Ask Clinic staff for ideas or suggestions regarding a web launch
• Individual e-mails to key stake holders
-Following up on some of the connections we have.
-Contact Our Partners to get our website linked to their website.
-Acquiring any additional info about linking the Clinics page to other websites.
• Knowing how much traffic we have on the current site and comparing this data to the new website; this will give us an insight into how much traffic increases
• Post pictures of the event on the website to get people to visit site.
• Check Google and search for new ideas for the web launch strategy.
• Research on website dynamics
-How to increase the website traffic to the site.
• The Face book page:
-Sending an invitation to the community to join our page and create an event posting for Hysteria.
• Beta Testing
-What works and what doesn’t – put together a summary of the feedback found from beta testing.
• In regards to collateral:
-Send a recommendation in writing about the ideas.
-Obtain prices from vendors and in turn figure out what is possible.

The Clinic on KQED: 1 in 4 Teenage Girls in SF have a STD!

This past week Carlina Hansen, executive director of the Women's Community Clinic was a guest on KQED radio's feature called "Teenage Girls and STD's. It's an interesting and eye-opening perspective centering on a study that found 1 in 4 teenage girls having a STD. These are just some of the issues The Clinic is trying to tackle as an active member of San Francisco's non-profitit health care community. Take a listen:
http://www.kqed.org/epArchive/R803201000

Some Bad News

March 25, 2008

After receiving the green light to start working with and improving the Google Adwords campaign for the Women’s Community Clinic and subsequent weeks of tweaking the CPC (cost per click) and improving quality rating and rank of several key words, we have hit a potential bump in the road. Just yesterday we’ve received notification from German, the Google Grants account manager for The Clinic, that we’re pretty limited to what we can do and alter on The Clinics Adwords campaign. Some of the features and advertising opportunities are restricted in our account and the interface is designed essentially for paying customers. The Clinic, a non-profit, receives a grant from Google to use Adwords, but on a somewhat restricted level. The Clinic pays $0 for Adwords and currently has a $330 daily budget waived by Google, a key part of keeping the organization marketable and still afloat.

General Meeting: Bay Area Clinics, Adwords, Condoms?

March 14, 2008
General group meeting
Location: Parina Lounge, USF

Main Agenda: Discussion of collateral ideas, analysis of Adwords strategy, and overview of potential contacts for website links in other Bay area clinics.
What we accomplished:
• In talks with St. Marys Health Clinic to add the Women’s Community Clinic link to their site.
• Received notice from Megan at ITS that they are not currently adding links to the USF page
• Have contacted several Bay area health clinics, SF State University, and other colleges around the Bay area in regards to direct links to The Clinic page.
• Added a substantial amount of unique and different search key words as well as eliminating some that have no effect to Adwords campaign
• Discussed ideas for more eye-catching and provocative campaign collateral (promotional products) including:
o Logo condoms
o Gift baskets w/ lube, birth control information, additional pamphlets
o T-shirts
o Vaginal speculum clappers

Meeting w/ Anne: Brief on The Clinics 2008 Hysteria event

March 7, 2008
Group meeting with Anne, Communications Director of The Clinic @12:00pm
Location: Emma’s Coffee House @ 1901 Hayes St.

Main Agenda: Analysis of current Google Adwords Campaign and brief on Hysteria launch strategy

We met again a sunny afternoon inside Emma’s coffee shop over some tea and coffee. On the docket for today was a brief overview of the Hysteria event which is being held on Thursday April 17 at the Jewish Community Center in San Francisco. Hysteria 2008, an event held annually for the past two years has been a huge success in gathering new sponsors, donors, and potential clients. This year Hysteria is showcasing a theme on “Redefining Women’s Health” involving a silent auction and reception followed by a special comedy performance by Carloline Rhea. Proceeds from the event will support the Women’s Community Clinic.

Our role in this major event will include:
• Development of launch strategy for the event
• Ideas for showcasing brand new website and brand at event
• Viral marketing of event (mass e-mail, word of mouth)
On location:
• Helping guest navigate through new website
• On site marketing through collateral
• Handing out gift bags containing specific collateral we’ve developed

For more information about this event please visit:
http://www.womenscommunityclinic.org/hysteria2008/index.htm