March 25, 2008
After receiving the green light to start working with and improving the Google Adwords campaign for the Women’s Community Clinic and subsequent weeks of tweaking the CPC (cost per click) and improving quality rating and rank of several key words, we have hit a potential bump in the road. Just yesterday we’ve received notification from German, the Google Grants account manager for The Clinic, that we’re pretty limited to what we can do and alter on The Clinics Adwords campaign. Some of the features and advertising opportunities are restricted in our account and the interface is designed essentially for paying customers. The Clinic, a non-profit, receives a grant from Google to use Adwords, but on a somewhat restricted level. The Clinic pays $0 for Adwords and currently has a $330 daily budget waived by Google, a key part of keeping the organization marketable and still afloat.
Monday, March 31, 2008
General Meeting: Bay Area Clinics, Adwords, Condoms?
March 14, 2008
General group meeting
Location: Parina Lounge, USF
Main Agenda: Discussion of collateral ideas, analysis of Adwords strategy, and overview of potential contacts for website links in other Bay area clinics.
What we accomplished:
• In talks with St. Marys Health Clinic to add the Women’s Community Clinic link to their site.
• Received notice from Megan at ITS that they are not currently adding links to the USF page
• Have contacted several Bay area health clinics, SF State University, and other colleges around the Bay area in regards to direct links to The Clinic page.
• Added a substantial amount of unique and different search key words as well as eliminating some that have no effect to Adwords campaign
• Discussed ideas for more eye-catching and provocative campaign collateral (promotional products) including:
o Logo condoms
o Gift baskets w/ lube, birth control information, additional pamphlets
o T-shirts
o Vaginal speculum clappers
General group meeting
Location: Parina Lounge, USF
Main Agenda: Discussion of collateral ideas, analysis of Adwords strategy, and overview of potential contacts for website links in other Bay area clinics.
What we accomplished:
• In talks with St. Marys Health Clinic to add the Women’s Community Clinic link to their site.
• Received notice from Megan at ITS that they are not currently adding links to the USF page
• Have contacted several Bay area health clinics, SF State University, and other colleges around the Bay area in regards to direct links to The Clinic page.
• Added a substantial amount of unique and different search key words as well as eliminating some that have no effect to Adwords campaign
• Discussed ideas for more eye-catching and provocative campaign collateral (promotional products) including:
o Logo condoms
o Gift baskets w/ lube, birth control information, additional pamphlets
o T-shirts
o Vaginal speculum clappers
Meeting w/ Anne: Brief on The Clinics 2008 Hysteria event
March 7, 2008
Group meeting with Anne, Communications Director of The Clinic @12:00pm
Location: Emma’s Coffee House @ 1901 Hayes St.
Main Agenda: Analysis of current Google Adwords Campaign and brief on Hysteria launch strategy
We met again a sunny afternoon inside Emma’s coffee shop over some tea and coffee. On the docket for today was a brief overview of the Hysteria event which is being held on Thursday April 17 at the Jewish Community Center in San Francisco. Hysteria 2008, an event held annually for the past two years has been a huge success in gathering new sponsors, donors, and potential clients. This year Hysteria is showcasing a theme on “Redefining Women’s Health” involving a silent auction and reception followed by a special comedy performance by Carloline Rhea. Proceeds from the event will support the Women’s Community Clinic.
Our role in this major event will include:
• Development of launch strategy for the event
• Ideas for showcasing brand new website and brand at event
• Viral marketing of event (mass e-mail, word of mouth)
On location:
• Helping guest navigate through new website
• On site marketing through collateral
• Handing out gift bags containing specific collateral we’ve developed
For more information about this event please visit:
http://www.womenscommunityclinic.org/hysteria2008/index.htm
Tuesday, March 11, 2008
Our initial meetings
February 15th, 2008
Our service learning group planned to meet with the communications director of the Women’s Community Clinic today, her name is Anne Purdy. Once everyone arrived at the Clinic, located at 2166 Hayes St. Suite #104 at 12:30 for our meeting we each spoke a little about ourselves in the plaza and eventually made our way in. Because the Clinic has walk-in clinic hours available to the public on Fridays, we were not able to get a real tour of the place. Instead we all squished into Anne’s office, (noting that the entire clinic seemed to be smaller than we expected) and were given a short PowerPoint presentation by Anne. She introduced us to what the Clinic is generally about and what is currently going on with their new image makeover. Anne then decided that it might be a good idea to relocate to a nearby coffee shop so we could talk about our project more comfortably. Once in the coffee shop we were given more details that with the expansion and relocation of the Clinic to a bigger and better spot, the Clinic is also hoping to update their image and website. We spent the rest of the meeting talking with Anne about what possible roles our team could be taking on to contribute to the overall project, and asking questions that any of us had. By the conclusion of the meeting Anne had a list of things that she promised she would email to us, and we made plans that our group will meet during the school week to work on our project proposal. Once the project proposal is done we told Anne that we will send her a copy to look over.
February 20, 2008
Today our team met @ 1:30 in Parina Lounge to work on our project proposal that is due by this Monday. Using what we learned at the Friday’s meeting with Anne and the material that she emailed to us, we discussed our ideas and strategy. We decided to split up the write-up so that each member has a piece of the assignment to work on. Each person is to type up their part and email it to Jessica by Thursday night so that she can proofread and paste everything together. The completed copy is to be sent out to everyone, including Anne by Friday. Once Anne’s feedback is received we will make any necessary changes and submit the final draft to Professor Dayle this weekend.
February 29th, 2008
Group meeting with Anne today @ 12:00pm
Location: Emma’s Coffee House @ 1901 Hayes St (b/w Clayton and Ashbury).
Main agenda: To familiarize ourselves with AdWords
What we accomplished:
• Anne passed out Clinic confidentiality papers for each of us to read over and sign
• Anne gave us the Google AdWords login and password
• We clicked through the Clinic’s account page to get the hang of it
• It was decided that it would be a good idea to go through the site’s tutorials on our own time.
• We saw the Clinic’s MySpace page
• Discussed that it would be a good idea to have the Clinic’s website link on other websites to help raise the site’s traffic and awareness, as well as a link on volunteer websites
o We plan to look more into this
• We spoke of USF’s connection to the Clinic and how it should also have a link through USF’s health services
Our service learning group planned to meet with the communications director of the Women’s Community Clinic today, her name is Anne Purdy. Once everyone arrived at the Clinic, located at 2166 Hayes St. Suite #104 at 12:30 for our meeting we each spoke a little about ourselves in the plaza and eventually made our way in. Because the Clinic has walk-in clinic hours available to the public on Fridays, we were not able to get a real tour of the place. Instead we all squished into Anne’s office, (noting that the entire clinic seemed to be smaller than we expected) and were given a short PowerPoint presentation by Anne. She introduced us to what the Clinic is generally about and what is currently going on with their new image makeover. Anne then decided that it might be a good idea to relocate to a nearby coffee shop so we could talk about our project more comfortably. Once in the coffee shop we were given more details that with the expansion and relocation of the Clinic to a bigger and better spot, the Clinic is also hoping to update their image and website. We spent the rest of the meeting talking with Anne about what possible roles our team could be taking on to contribute to the overall project, and asking questions that any of us had. By the conclusion of the meeting Anne had a list of things that she promised she would email to us, and we made plans that our group will meet during the school week to work on our project proposal. Once the project proposal is done we told Anne that we will send her a copy to look over.
February 20, 2008
Today our team met @ 1:30 in Parina Lounge to work on our project proposal that is due by this Monday. Using what we learned at the Friday’s meeting with Anne and the material that she emailed to us, we discussed our ideas and strategy. We decided to split up the write-up so that each member has a piece of the assignment to work on. Each person is to type up their part and email it to Jessica by Thursday night so that she can proofread and paste everything together. The completed copy is to be sent out to everyone, including Anne by Friday. Once Anne’s feedback is received we will make any necessary changes and submit the final draft to Professor Dayle this weekend.
February 29th, 2008
Group meeting with Anne today @ 12:00pm
Location: Emma’s Coffee House @ 1901 Hayes St (b/w Clayton and Ashbury).
Main agenda: To familiarize ourselves with AdWords
What we accomplished:
• Anne passed out Clinic confidentiality papers for each of us to read over and sign
• Anne gave us the Google AdWords login and password
• We clicked through the Clinic’s account page to get the hang of it
• It was decided that it would be a good idea to go through the site’s tutorials on our own time.
• We saw the Clinic’s MySpace page
• Discussed that it would be a good idea to have the Clinic’s website link on other websites to help raise the site’s traffic and awareness, as well as a link on volunteer websites
o We plan to look more into this
• We spoke of USF’s connection to the Clinic and how it should also have a link through USF’s health services
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