March 14, 2008
General group meeting
Location: Parina Lounge, USF
Main Agenda: Discussion of collateral ideas, analysis of Adwords strategy, and overview of potential contacts for website links in other Bay area clinics.
What we accomplished:
• In talks with St. Marys Health Clinic to add the Women’s Community Clinic link to their site.
• Received notice from Megan at ITS that they are not currently adding links to the USF page
• Have contacted several Bay area health clinics, SF State University, and other colleges around the Bay area in regards to direct links to The Clinic page.
• Added a substantial amount of unique and different search key words as well as eliminating some that have no effect to Adwords campaign
• Discussed ideas for more eye-catching and provocative campaign collateral (promotional products) including:
o Logo condoms
o Gift baskets w/ lube, birth control information, additional pamphlets
o T-shirts
o Vaginal speculum clappers
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