March 25, 2008
After receiving the green light to start working with and improving the Google Adwords campaign for the Women’s Community Clinic and subsequent weeks of tweaking the CPC (cost per click) and improving quality rating and rank of several key words, we have hit a potential bump in the road. Just yesterday we’ve received notification from German, the Google Grants account manager for The Clinic, that we’re pretty limited to what we can do and alter on The Clinics Adwords campaign. Some of the features and advertising opportunities are restricted in our account and the interface is designed essentially for paying customers. The Clinic, a non-profit, receives a grant from Google to use Adwords, but on a somewhat restricted level. The Clinic pays $0 for Adwords and currently has a $330 daily budget waived by Google, a key part of keeping the organization marketable and still afloat.
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