Meeting w/ Anne: Launch Strategy Ideas

Location: Emma's Coffee, San Francisco

These are some ideas we talked about this week and more importantly things we need to materialize.
• E-mail blast to the community
-Sub-group will work with Anne to draft e-mail and figure out when to send out.
• Showcasing of the new website at Hysteria
-Familiarize ourselves with the new website, and be able to explain the site to tell people about the website.
-Booting-up the website, getting people to walk through it and making sure laptops don’t get STOLEN!
• Ask Clinic staff for ideas or suggestions regarding a web launch
• Individual e-mails to key stake holders
-Following up on some of the connections we have.
-Contact Our Partners to get our website linked to their website.
-Acquiring any additional info about linking the Clinics page to other websites.
• Knowing how much traffic we have on the current site and comparing this data to the new website; this will give us an insight into how much traffic increases
• Post pictures of the event on the website to get people to visit site.
• Check Google and search for new ideas for the web launch strategy.
• Research on website dynamics
-How to increase the website traffic to the site.
• The Face book page:
-Sending an invitation to the community to join our page and create an event posting for Hysteria.
• Beta Testing
-What works and what doesn’t – put together a summary of the feedback found from beta testing.
• In regards to collateral:
-Send a recommendation in writing about the ideas.
-Obtain prices from vendors and in turn figure out what is possible.